Since we believe in the power of people when it comes to impacting the Future, we are establishing a Community based initiative; The Cultivators.

It aims at nurturing, engaging and helping Mentors, Market Experts, Entrepreneurs and Investors in achieving their business goals and objectives through networking opportunities and exchange of knowledge across borders; throughout the MENA region.

MEET THE PANELISTS

AYMAN ISMAIL

Abdul Latif Jameel Endowed Chair of Entrepreneurship

AYMAN SHEHATA
Managing Partner, ElRehla
Moderator
Dalia Ibrahim
CEO of Nahdet Misr Publishing House and Founder of EdVentures
Nivanne Mortagy
Lead for North Africa, FIG, Upstream, IFC
Amr Abodraiaa
CEO and Co-Founder  
of Rology
Ibrahim Sagna
Global Head, Advisory  
&  
Capital Markets of Afreximbank

Panel Discussion Attendees

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Ayman Shehata

Managing partner, ElRehla

Ayman Shehatais Purpose Driven Strategy Advisor and Socioeconomic Consultant. He is the founder of “Leading with Purpose”, a one-year life design transformative learning journey for entrepreneurs, impact investors, and change-makers.He was the lead consultant for the “Impact Investing and Purpose Driven Organizations” UNDP project. And prior to that, he was leading PwC Egypt Sustainability and Corporate Responsibility.Aymanis a practitioner, researc ... researcher, strategy, and business development advisor for national and international development agencies and research and academic institutions. He is a co-founder of the Namaa initiative for sustainable development and social entrepreneurship education, and the ‘Sharek’ initiativefor supporting private sector engagement in development.

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Ibrahim Sagna

Director | Global Head, Advisory & Capital Markets

Ibrahim Sagna is an institutional platform builder and technology enthusiast with over 25years' experience in global finance. His track record includes over USD 30 Billion of Africa-related investments across numerous sectors and industries. He is a co-owner of the Cape town Tigers of the Basketball Africa League (BAL) as well as a prolific angel investor in tech startups across the Middle East, North Africa, and especially Sub-SaharanAfrica.Mr. Sagn ... a currently serves as Global Head for the Advisory Capital Markets arm ofAfreximbank is an investment grade rated DFI with USD 22 Billion in assets in Africa. He is aalso member of the Investment Committee of the Fund for Export Development in Africa(FEDA). FEDA is the Private Equity arm of the bank. Prior to joining Afreximbank, heheaded the Financial Advisory Services of another investment grade rated Pan-AfricanDFI, the Africa Finance Corporation (AFC).His overseas’ career includes investment professional, private equity, and hedge fundmanagement roles with North America-based institutions like the IMF, Merrill Lynch,Emerging Capital Partners (ECP), IBEX Global, or Europe-based institutions such asMillennium Global and Blackthorn Capital. He continues to hold key governance roleswith various strategic institutions and was recently a member of the board of directors ofthe Rwanda Capital Markets Authority (CMA) and a member of the PresidentialInvestment Council for the President of Senegal.Mr. Sagna is a member of the Young Presidents Organization (YPO). He holds both Bachelorand Master of Finance from Boston College as well as executive management degreesfrom Harvard Business School, London Business School, and INSEAD.

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Ayman Ismail

Abdul Latif Jameel Endowed Chair of Entrepreneurship & AUC Venture Lab Director

Ayman Ismail is an international expert in entrepreneurship and economic development.He is currently the Abdul Latif Jameel Endowed Chair of Entrepreneurship andAssociate Professor at AUC School of Business and the founding director of AUCVenture Lab and AUC Angels. He is a co-founder, angel investor or board member inseveral fast-growing startups in fintech, microfinance and logistics. Previously, he was aresearch fellow at Harvard Kennedy School, a consultant in McKinsey ... Company’sNew York office, a co-founder and managing partner at Enovio Consulting, and a YoungGlobal Leader (YGL) at the World Economic Forum (WEF). He received his PhD inInternational Economic Development from MIT.

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Amr Abodraiaa

CEO and Co-Founder of Rology

Amr AboDraiaa is the CEO and co-founder of Rology. He has got +15 years of experience in health tech, working in the intersection between the tech, medical, and business teams to redistributethe powers usingtechnology.

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Dalia Ibrahim

CEO of Nahdet Misr Publishing House & Founder of EdVentures

Dalia Ibrahim is the CEO of Nahdet Misr Publishing House, an affiliate of Nahdet Misr Group, which overthe course of the past 80+ years has evolved into a regional icon of knowledge; becoming a globally-recognized provider of integrated and innovative educational, digital learning, and publishing solutions.Dalia is also the Founder of EdVentures; MENA’s first corporate VC specializing in Edtech, and thefounder of Ta’healfor VET Skills Excellence, which offers demand-driv ... driven vocational education solutions.Dalia also serves on the Board of Directors at Endeavor Egypt, Education for Employment, WomenEntrepreneurs Network, Tiye Angels, and Injaz Egypt.

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Nivanne Mortagy

Lead for North Africa, FIG, Upstream, IFC

Nivanne Amr Mortagy has an extensive background of 22 years in Investment Banking, Corporate Banking, PE,Corporate Finance, Strategy Planning, Business Development, Wealth Asset Management, and Private Banking.She specializes in management restructuring of financial institutions in the Egyptian private public sector in order toenhance competitiveness and market share and increase shareholder value.Ms. Mortagy currently holds the position of Upstream Lead for ... North Africa for Financial Institutions Group (FIG), atthe IFC, World Bank Group. She is responsible for leading the origination and strategic business development forinvestments in the banking and NBFI sector, to deliver on IFCs’ 3.0 strategy. Her leadership role serves the overallimplementation of IFCs’ global strategy, which focuses on unlocking market bottlenecks to stimulate the flow ofprivate capital investments. IFC 3.0 is about being proactive, not reactive. We are committed not just to financingprojects but also to creating markets—and mobilizing private capital at a significant scale, with a greater focus on thepoorest and fragile, and conflict-affected countries. Prior to that, she was also part of the Financial Institutions Group(FIG) as an Upstream (US) Senior Investment Officer (SIO) for the MENA region. The FIG US team is working onmany exciting and impactful projects in the region, including, climate financing, gender finance, digital financialservices, micro-leasing, e-commerce, education, green buildings, DPRs, and DARP.Prior to that, Ms. Mortagy was the Head of Funds and Deputy Head of Financial Institutions (FI) Sector @ Banque duCaire (BdC), running all investments, venture capital, angel investment, private equity, hedge, insurance, and mortgagefunds. The primary responsibility of this role was to increase the assets and liabilities of all funds and to increaseliquidity and NII for the bank’s portfolio. In addition, Ms. Mortagy previously served as the Head of Coverage,Distribution Business Development @ Banque du Caire. BdC is the third largest public sector bank in Egypt, whichwas slated for an IPO in 2020. Ms. Mortagy joined the leadership team in 2018 as part of a global strategy to bring intop talents with international banking expertise and exposure to transform the bank into a flagship turnaround storyfor the privatization plan. Her role is strategic in nature and serves the overall Board defined and led vision to makeBdC is an emblem of a local bank, leading the market in innovation with a full-suite product offering while operating onmulti-national standards.Previously, Ms. Mortagy was Vice-President Head of Corporate Business at Global Lease Company, the onlymultinational non-banking financial institution in Egypt and a market leader since its inception in 2015. She wasresponsible for the origination of the corporate leasing portfolio and was leading the strategy formulation andimplementation for the business. In addition, she was part of the executive management team reporting to the Board.Previous to joining Global Lease, she was the Head of Business Development for Corporate Banking at Banque DuCaire (BDC) is responsible for all Syndications, Multinational businesses, and Large Corporate Mid-Cap lending for thecorporate banking portfolio. She has previously held positions at Société Arab International du Banque (SAIB) as theHead of Strategy Corporate Development the Head of Corporate Business Development. Prior to that, she waspart of the leadership team at Piraeus Bank Egypt (PBE) as the Head of Wealth Management Asset Management,Head of Strategy Corporate Development and for Barclays Bank Egypt (BBE). She has also worked as aConsultant for Arab African International Bank (AAIB).On the public-private partnerships side, Ms. Mortagy has consulted with a number of international developmentagencies including the United Nations (UN), the Organization for Economic Cooperation Development (OECD),Center for International Private Enterprise (CIPE) and the Milan Chamber of Commerce. She has also served as anadvisor to the following international financial institutions, the European Bank for Reconstruction Development(EBRD) and the European Investment Bank (EIB). At the national level, she has consulted and advised for theCabinet of Ministers, Ministry of Investment, Trade Industry, the Federation of Egyptian Industries, IndustrialModernization Center (IMC).Nivanne is an angel investor, a mentor, and highly engaged in the start-up entrepreneurship scene in Egypt andAfrica. She is also an active member of the Egyptian Junior Business Association (EJB) and the Business Women ofEgypt 21 (BWE 21) Association.Ms. Mortagy has an MBA with Honors in Finance Strategy (double concentration) from IESE Business School,University of Navarro, Barcelona, Spain, and Nile University (joint degree) and a second MA (ABD) specializing inCorporate Social Responsibility with High Honors and BA in Sociology, Minor Philosophy with Honors, both from theAmerican University in Cairo.

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Marjolein Jongman

Head of Economic Affairs and Development Cooperation (HEOS) at Embassy of The Netherlands in Egypt

Marjolein Jongman is Heading the Economic Affairs and Development Cooperation section in the Embassy of the Netherlands in Cairo since January 2020. She started her career in the Ministry of Foreign Affairs of The Netherlands in 2021 and has worked on several topics in different postings in Straatsburg (France), South Sudan, the Permanent Representation to the EU in Brussels as well as at the Ministry itself in The Hague. In her last assignment before coming to Egypt she worked on an Africa S ... trategy for the Dutch private sector.

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Aziza Shaat

Economic and Trade Advisor-Policy Officer at Embassy of the Kingdom of the Netherlands in Egypt

Aziza Shaat has worked as an economic and trade advisor at the Embassy of the Netherlands in Cairo since January 2018. She works on trade as well as private sector development with a special focus on youth entrepreneurship and financial inclusion. Aziza majored in economics and hereafter started her career by joining Arab African International Bank and worked as a credit analyst and financial analyst over the course of the 10 years she was in the bank.

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Louis Martens

Deputy Head Economic Department at Royal Netherlands Embassy Cairo

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Hesham Wahby

Chief Investment Officer at Cultiv

Hesham Wahby is Co-Founder and Chief Executive Officer of Cultiv. He is responsible for the company's strategy and organization, creating and maintaining partnerships, access to potential ventures, and coaching entrepreneurs.Hesham has 21 years of industry experience, with a focus on technology and entrepreneurial ventures. In his previous role, Hesham was Principal, Egypt Middle East for Mercator XXI, a professional services firm helping clients en ... gage the global economy through market access and government relations. Before that, at Human Network Labs, he took part in developing a market entry strategy, and seeking strategic partners, for a novel wireless location technology. At Scenario Design Services, he provided consulting services for clients in the semiconductor industry. His earlier career also includes 5 years with Mentor Graphics as a software engineer.Hesham has also been involved since 2002 in economic development initiatives in Egypt and the Arab region through his affiliation with the IEEE activities in the Middle East, as well as the Global Entrepreneurship Week.Hesham obtained an MBA from the Wharton School in 2009, with a major in Entrepreneurial and Strategic Management, and also holds a bachelor’s degree in Computer Engineering from Cairo University.organizational development, people management, business processes, crisis management, business growth and financial management.

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Tarek Roushdy

Founder & Managing Partner at UI Investments - Mentor - Angel Investor

Tarek Roushdy comes from the Oil Gas Sector. He started his career as a drilling fluids engineer in the Halliburton’s affiliate, “M-I Drilling Fluids” and left the corporate in 2004 as “MENA Regional Manager” with the same company but after becoming a Schulmberger’s affiliate .. In a bull market period and opportunities for regional oilfield service companies to grow, he with two of his veterans friends established two regional companies (among others), w ... g others), where the first was acquired by a Canadian international player and Tarek became the “Middle East Africa Vice President” until he retired in 2020, while the second exit took place in 2019 through a buyout by the young team built the company with Tarek over the previous 10 years ..In 2015, Tarek was introduced to the Canadian Ecosystem in Montreal , where his family lives, as a member in “Anges Quebec” and his journey progressed in parallel with his career until 2020. Since then, Tarek is active in the startups ecosystem as mentor and Angel Investor with a portfolio of around 30 startups distributed over several countries with a focus on Egypt and Africa. He is part of Cairo Angels AUC Angels (Egypt), Supporters Fund (Canada), Bioverge Network (USA) Cross Fund Network (Singapore). He established UI Investments LLC in 2021 to manage selected startups. Tarek’s main interest now is social impact startups and paying back to the community through mentorship sessions

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Moshira Yasser

Managing Director at INETWORK Middle East

Experienced Managing Director and Managing Partner with a demonstrated history of working in the marketing and advertising industry. Skilled in voice over, content creation, advertising, Documentaries, film making, editing and mass media production. Strong media and communication professional with a high education focused in Radio and Television Broadcasting Technology from University of Bedfordshire

Reem El Saady

Regional Manager

Reem El Saady joined EBRD in May 2012 and is currently the Regional Manager for the SMEs Finance and Development (Advisory) Program for Egypt and the Levant. The program supports the growth of small business with special focus on women and Youth. El Saady is currently a non- executive Board member in Raya Holding for Financial Investments and a non – executive Board member in Beltone Venture Capital Impact Fund for SMEs, Prior to joining EBRD Ms. EL Saady worked as an advisor to the Minister ... r of Investment and had during her work at the Ministry established both “Bedaya Centre for Entrepreneurship and SMEs Development” as well as “Bedaya Fund for SMEs Development” – one of the first on-shore private equity funds dedicated for financing SMEs and innovative start-ups During the period from 2010 to March 2012, she was a board member and the Managing Director of Bedaya Private Equity Fund for SMEs financing. El Saady was also an appointed member in the Technical Committee established by HE the Minister of Trade and Industry in 2017 to design the organizational structure for the new National SMEs Development Agency.Reem El Saady was during the period from 1996 to 2009 the Lead Program Coordinator of the Egyptian Swiss Development Fund – a special fund dedicated to support the socio- economic development of underserved communities and the empowerment of women.She holds a BA and MA in economics from the American University in Cairo

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Mohamed Hisham

Products GTM Lead

Accomplished professional with Outstanding ability to translate long-term strategies into Digital transformation plans. Proven record of planning the Digital transformation for hundreds of customers of different industries in Egypt, UAE, KSA, and EMEA, to track their businesses growth day by day.Distinct critical and communication skills, with Strong technical background. Thrilled by supporting, and investing in promising Startups.Currently, Mr. Mohamed is also the Product GTM Lead at ... Link Development.

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Ali Awni

Director at The John D. Gerhart Center for Philanthropy, Civic Engagement and Responsible Business

Awni is a Professor of Practice and Director at The John D. Gerhart Center for Philanthropy, Civic Engagement and Responsible Business atThe American University in Cairo (AUC). He has been full time faculty since September 2009. He teaches operations management courses at the undergraduate and MBA level. His areas of research are in applications of operations management in Egypt and for Small and Medium Enterprises (SMEs) in particular, operations and supply chain innovations for base of the ... pyramid, upgrading of operations for Egyptian exporters, and suppliers’ selection and evaluation. He teaches operations and supply chain management courses for EMBA and executive education at Egypt, Romania, and Germany. As a director of the Gerhart Center, he led the transition of the center to the School of Business, including the addition of responsible business theme. Prior to joining the AUC, Awni was the Head of the Qualifying Industrial Zones (QIZ) Unit, at the Ministry of Trade and Industry, Government of Egypt. The unit is entrusted with the administration of all the terms of the QIZ trade protocol. Furthermore, the Unit acts as a catalyst for the implementation of operational plans to maximize the benefits of the protocol to Egyptian Industries, including promotions of FDI and upgrading of export readiness of QIZ companies. Awni also served as an adjunct faculty at the American University in Cairo teaching MBA courses in operations management. Awni was the partner-in-charge of supply chain consulting services at KPMG Hazem Hassan in Egypt, where he guided and directed the successful completion of various projects in supply chain diagnostics, process design and performance improvement in operations and business logistics for clients in food, consumer products, industrial, apparel and pharmaceutical industries. Awni has extensive management consulting, software systems development, and operations research experience in the USA focusing on supply chain management and business logistics improvements. Awni holds BS in computer science and statistics from Kuwait University, an MS in systems science from the University of Ottawa, and a PhD in operations research from North Carolina State University.

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Hossam Allam

Managing Partner, Climate Resilience Fund

Hossam Allam is Managing Partner at the Climate Resilience Fund which backs nature-based ventures driving adaptation and mitigation to the climate crisis.He is also Founder and Chairman of Cairo Angels, an icon of the Afro- Arabian entrepreneurship ecosystem which incubates startups, manages individual and institutional investment in seed-stage ventures, and is home to the region’s preeminent network of ‘angel’ investors.Hossam serves on se ... on several corporate Boards including Hassan Allam Holdings, in which he previously was a senior executive for 11 years. During this time, he championed blue-collar social mobility and corporate adoption of international labour and environmental standards.He has previously chaired the GIZ funded National Employment Pact, which connects employers and blue-collar job seekers, and in 2016 steered its transition into a social venture that has created tens of thousands of jobs. He has also served on the Boards of Endeavor Egypt, and Education for Employment.He previously worked for Shell International in field operations, later brokering natural gas deals between the Middle and Far East. He is well versed in global best practices of corporate and ESG governance and is a published commentator on entrepreneurship and the environment.Hossam holds a Bachelor degree with Honours in Oceanography from Southampton University, UK, and an MBA from London Business School.

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Ayman El Tanbouly

Co-founder/CIO @ Exits MENA | CFO @ PIE | Ex-World Bank | Ex-EBRD

Ayman El Tanbouly is the Co-founder Chief Investment of Exits.me, MENA's first startups and SMEs focused investment banking platform. Prior to co-founding Exits. Ayman had a 10 year investment banking career with regional and global reputable financial institutions such as the International Finance Corporation “IFC” (The World Bank Group), the European Bank for Reconstruction Development “EBRD” and the Arab African International Bank, having advised governments and corporations on ... tions on investment deals totaling over USD 1Bn of size. He holds an MBA from the University of Warwick, a bachelor of Accounting from the American University in Cairo and a certificate in Public Private Partnerships and project finance from Harvard University.

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Moataz Kotb

Founder and Managing Director at CultArk

Moataz Kotb is the Founder and Managing Director of Cultark. The agency’s pioneering BEAM framework and results in the field of performance-based marketing has gathered numerous global and local awards.Under his leadership, Cultark managed to secure a regional reputation of excellence and currently serves a diverse portfolio of clients spanning across multiple industries throughout Egypt, the Gulf and Europe.Moataz is a Founding Board Member of Malaikah, Egypt’s Angel Investors Associ ... sociation, and sits on the Board of Entrepreneurs’ Organization Cairo Chapter. He also serves as the Co-Chair of the Entrepreneurship and Innovation Committee at the American Chamber of Commerce.

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Ahmed Amaal

Chairman at Innoventures

Ahmed Amaal is a Visionary and results-oriented business development leader with over 25+ yearsof diverse experience in senior management positions. Ahmed spent more than 10+ years in in formulating partnership agreements between public, private, and non-governmental organizations, with extensive professional experience in business development, governmental relations and PR.Ahmed core expertise lies in the Information Technology industry. As a Business Transformation expert and a key ... liaison between the government and the Technology industry, he established long term relationships across the industry value chain whichmaterialized into successful joint projects.Allied to his excellent communication and program management abilities, he was able to successfully deliver a number of engagements bridging the gap between technology and private/public sector. Ahmed is the current Chairman for Innoventures.

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Hashem Mansy

Chief Executive Officer & Managing Director – Silicon Waha for Technology Parks

Mr. Hashem Mansy is Silicon Waha’s Chief Executive Officer and Managing Director since mid-2021.Mr. Hashem is an experienced professional, as well as an entrepreneur as he founded “Microhard” a company specialized in Information and Communication Technology (ICT) after obtaining a bachelor’s degree in Business Administration in the early nineties. He has also held regional executive roles in several major multi-national companies including IBM, Lenovo, and Dell.&nbsp ...

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Hicham Arafa

Chief Operations Officer Brightskies Inc.

Eng.Hicham Arafa brings 25 years of Engineering Management experience, where hehas led and contributed to the building of many leading technology companies in Egypt.Hicham Has been the Chief Operations Officer and Partner for Brightskies since the year2017, where he has successfully steered the growth of the company from 40 engineersto 200+ engineers in 2021.Prior to joining Brightskies, Arafa was the RD director and Deputy General Manager forValeo Egypt, where he ... spent 6 years growing Valeo’s engineering capacity and makingit the biggest software development center in Egypt and in the region, employing morethan 2000 Engineers and serving all of Valeo’s Business Groups under one roof.Prior to his role at Valeo, Arafa worked with Intel Corporation as the BusinessDevelopment Manager for Egypt, Levant and North Africa, where he opened multipleoffices for Intel in Algeria, Morocco and Libya. Prior to that Hicham served as the StrategicInitiatives Manager for Intel’s Platform Definition Center based in Cairo, which was oneof the four unique technical centers that Intel opened worldwide to define, plan anddevelop specific products for the Middle East, Turkey and Africa region.Arafa started off his career at Intel in the USA in 1999, where he held numerous positionsincluding Validation Architect at the Enterprise Server Group, the Embedded IntelArchitecture Division, when he finally returned to Egypt in 2003 to work for the Sales andMarketing Group.He was born in Cairo 1971 and received his B.Sc in Electrical Communications from CairoUniversity in 1994, his MSEE in high performance computing from West VirginiaUniversity in 1998, and his MBA in Technology Management from the W.P.Carey schoolof business at Arizona State University in 2003.Brightskies is a leading engineering service company in Alexandria working in the areaof High Performance Computing, Automotive Embedded System and EnterpriseSolutions development.

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Khalil El Bawab

CEO at Misr Capital, Banque Misr Investment Banking Arm

Mr. Khalil El Bawab is currently the CEO Managing Director of Misr Capital (MC); the Investment Banking arm of Banque Misr, the Second Largest bank in Egypt. He joined MC in November 2018 and managed to grow the business from just Asset Management (AM) Direct Investments to expand to become a full-fledged Investment Bank. MC currently have a footprint and active operations in AM; which became the largest AM in Egypt with AUMs surpassing EGP 25 Bln from just EGP 1.2 Bln before he j ... oined, Private Equity, Fixed Income Brokerage, and Investment Banking activities. Mr. El Bawab is also the Chairman of Misr Capital Fixed Income Brokerage and a non-executive board member in BM Lease, Misr Digital Transformation. Mr. El Bawab headed the Fixed Income Division at EFG-Hermes AM. He was the Managing Director of Hermes Fund Management and a key member of the Investment Committee overseeing the Fixed Income Investment Team. He spent more than ll years at EFG Hermes. During his reign at EFG-Hermes, the AUMs of the Fixed Income mandates grew more than seven folds reaching EGP 18bn (it was EGP 10bn when he left). Mr. El Bawab managed a variety of Money Market Funds including Credit Agricole Money Market Fund (MMF), Bank of Alexandria MMF, and Qatar National Bank "Themar" MMF, Bank Audi MMF, and Arab Investment Bank MMF. Since joining the firm in 2007, EFG Hermes AM has consistently outperformed market peers in the Egyptian market and has received several awards and distinctions from major local and international prominent institutions including Zawya, EIMA and MENA Fund Manager Awards marking its robust performance. Among those awards, EFG Hermes AM received several awards distinctions in the MM Fl universe including the title of "Money Market Fund of the Year in the MENA region" for five times in seven years from the London-based MENA Fund Manager Awards, in addition to "Best MM Fund in Egypt" for four times in six years presented by Thomson Reuters/Zawya MENA AM Awards (before Zawya was acquired by Thomson Reuters). Last but not least, he was one of the key team members who managed to win the best AM firm in Egypt presented by MENA Fund Manager Awards for six times in seven years. Moreover, Mr. El Bawab was in charge of managing the 1st structured capital protected fund in Egypt; HSBC's Fund "Istikrar" in addition to managing the 1st Fixed Income fund in Egypt for Bank of Alexandria in 2010 which was the first Egyptian Fl fund to receive a high commendation; in the MENA region, by the MENA Fund Manager Awards in 2015. He is also co-managing the Principal Bank of Agriculture Development (El Massy) Balanced Fund which has recently received the title of “Balanced Fund of the Year" for 2012 performance from the London-based MENA Fund Manager Awards. In addition to the funds, Mr. El Bawab was also managing a variety of discretionary portfolios for some of the region's premiere banks, institutions, and high-net-worth individuals. Prior to joining EFG-Hermes AM in May 2007; Mr. El Bawab held the position of the Assistant Chief Dealer at Arab Bank ple's Treasury Capital Markets Department; where he worked since 1998 and was one of the leading primary dealers since its introduction in Egypt. Mr. El Bawab is also a freelance lecturer in Managerial Corporate Finance, AM, Treasury Products, Risk Management Mr. El Bawab is a CPM and pursued his MBA in Banking and Finance from Maastricht School of Management, Netherlands in 2008 with distinction and a bachelor's degree in Business Administration; Finance Concentration with high honors from the American University in Cairo in 1998

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Andreas Ruepp

Head of “Access to Financial Services for Small and Medium Enterprises” Project

Andreas Ruepp is a certified banking professional and received a Master of Law degree from the Berlin School of Economics in Law. He served as a staffer in the German Parliament before he got posted to be a policy advisor for one of the largest banking groups to Brussels. Andreas joined GIZ 2017 and has focused on financial sector development since then. In 2020 he joined GIZ Egypt to head the financial sector development project. His team focuses on: Financial Stability and Inclusion, Financ ... ial Sector Regulation, Access to Finance for SME and Start-Ups, Venture Capital, and Angel Investment.

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Karim Badry

Founder of Badry Consultancy Services

Karim Badry is the founder of Badry Consultancy Services, active in business consulting, feasibility studies, strategic business planning and shareholder of several startups in various fields including healthcare, education and industrial sections. Over twenty years of continuous work and accumulated experiences, including many practical and thrived life experiences through the establishment of a technical ICT company in 2001 specialized in the field of computer networks and cyber security fo ... llowed by another experience in 2007 to establish a comprehensive ICT company specializing in the field of security and protection systems, intelligent systems to manage Smart Homes, Buildings Software. Karim has worked for ten years in a multinational company active in the field of telecommunications, wireless networks and the Internet, holding several vital positions to the vice president of North Africa and the Middle East, through various positions as project manager, research and development director, Business Quality Manager, Customer Accounts Director. Since 2015, Karim established Badry Consultancy Services, followed by an educational academy to teach applied science for business and projects, which resulted in the graduation of the first batch in two full semesters. Educational and cultural diversity helped Karim to build cumulative experiences ranging from the study of science, especially chemistry and obtaining a Bachelor of Science for Chemistry and Marine Sciences then the study of Internet communications engineering, networking and protection and then MBA in 2013 from the University of Missouri in the United States of America and the certificate of a professional project manager, plus several diplomas in renewable energy, business development and growth, financial management, total quality management and finally the diploma of international arbitration law . In addition to my work as a business consultant, I dedicate part of my time for teaching and transferring academic and practical experiences to future generations, including business administration, negotiation skills, fundraising, operations, project management, feasibility studies, business plans, strategic marketing and organizational behavior.

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Ahmad Hammouda

Co-Founder at Thndr

Ahmad Hammouda is a Co-founder and CEO of Thndr—Egypt's first digital investment platform and first licensed player since 2008. Hammouda strongly believes in equal access to financial products opportunities, and together with the team at Thndr they are on a mission to democratize investing in MENA. Prior to founding Thndr, Hammouda used to be the General Manager of Uber in Egypt. Motivated to utilize technology to create economic opportunities for thousands of Egyptians who were p ... previously unemployed—Under Hammouda’s reign, Uber Egypt’s bookings grew by 65% YoY, making Cairo the biggest market in Europe, Middle East and Africa in terms of trips. Before Uber, Hammouda was Vice President at CI Capital Investment Banking. Hammouda is a CFA member, and has a Bachelor’s degree in Business Administration from The American University in Cairo.

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Hanzada Abo Youssef

Founder & Creative Director, Hanzada Designs

Hanzada is a regional consultant and trainer for entrepreneurship and social innovation with 16 years ofexperience in Brand Management, Consumer Research Marketing Communications in multinationalcompanies such as J.Walter Thompson Cairo, at PepsiCo Egypt, and Millward Brown Research Spain Portugal. Hanzada is currenly also serving as RiseUp Director of Programs where she is planning thedevelopment and implementation of all RiseUp Programs according to the organizati ... on’s startegic objectiveswith other partners such as Misk Foundation, PepsiCo, Facebook, Google and other partners across theregion. Recently Hanzada also managed the Awareness Campaign for promoting Women Economic andSocial Inclusion in Egyptian Media by Ahead of the Curve (ATC) in partnership with The Arab Women EnterpriseFund. And is still consulting with ATC youth and entrepreneurship programs, such as The EGBank MINTAmbassador Program, and OXFAM International Leap Thrive Programs. She used to serve as The DeputyManaging Director for Entrepreneurship and Social Innovation at ATC where she led the launch of the ImpactTraining Program in 2014, a boot camp based on design thinking tools that inspires, empowers and equipsentrepreneurs to build sustainable impact businesses to serve the region along with other programs. In additionto the adaptation of the program into mini camps and workshops as well as mentoring startups to prepare fortheir competitions, such as Cartier Women’s Initiative Award, Seedstars, MITEF Pan Arab, Hult Prize Egypt,and Misr El Kheir Incubator (GESR). Following her passion to pass on her experience, Hanzada is currentlyteaching at the British University in Egypt in the faculty of Communication Mass Media, Online PR Marketingfor Seniors and Negotiation and Persuasion Skills for Business Module for Juniors since 2020.Hanzada has embarked her entrepreneurial journey in 2013, when she started working with several medium,large and multinational corporations in Spain, Portugal, Italy, Germany, Belgium, France, Netherlands, USA,Canada, Switzerland, Australia, UAE, KSA, Jordan, Lebanon, Morocco, Tunisia, and Egypt; where she advisedthem on their Corporate Responsibility and Marketing plans and programs. Hanzada has also delivered trainingprograms and managed several workshops for early-stage and scale up enterprises Worldwide to over 10,000entrepreneurs and aspiring youth from 52 different nationalities delivering content in both Arabic and Englishlanguages.In 2013, Hanzada also launched a social initiative combining her passion for jewellery, and social good, whereshe designed handmade pieces with local crafts women in under privileged communities to support theirfamilies. This initiative was then launched in 2019 as a social business under the name Hanzada Designs,currently supporting over 33 families monthly and helping 2000+ beneficiaries every year by creating uniquehandmade pieces that shed the light on important causes to raise awareness on the matter while alsocontributing to the education and wellbeing of underprivileged families in Egypt.Hanzada holds a BA in Integrated Marketing Communication from The American University in Cairo (AUC) witha triple minor of Business, Economics and Theatre and holds an MA in Market Research and ConsumerBehavior from the IE Business School in Madrid. She is a founding member of the Top 20 Egypt as well as theFounder and Past President of Heliopolis Sporting Rotaract Club. In 2013, she served as the team leader ofMarketing and Events in Tedx IE University Madrid as well as used to head the Marketing CommunicationsCommittee of TedxCairo in 2015. Hanzada has been voted to be IE Alumni Egypt Club’s President in 2015and is also a member of the Egyptian Junior Business Association. Most recently, she has been chosen todesign and launch World Youth Forum Labs as their advisor helping startups from over 17 countries to dateand hosting Startup Vein in 2018, 2019 and 2022.Hanzada’s ability to combine her academic background with real-life practice and commitment to civicengagement has earned her several awards including the Ideal Student given by AUC and J.Walter Thompsonin 2006; the first place at AUC’s Students’ Awards Ceremony, holding the AUC Parents’ Association Cup forthe Fall of 2007; First Place at the IE Millward Brown-Unilever Business Challenge and being one of the Top 5Winners at the IE Net Impact Weekend in Madrid in 2013

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Mahmoud Sultan

Founder & Head of Innovation

Innovation expert for the startup ecosystem, specialized in Fintech products and heading and Egyptian digital remittance app

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Mohamed Fahmy

Managing Partner of Sequence Ventures, Vice Chairman of Tatweer Learning Technologies, Co-Founder & Board Member Logic Consulting

Dr. Fahmy is establishing the most challenging investment firm in the innovation and transformation world, he is the Co-Founder Managing Partner of Sequence Ventures which has two fund structures in Netherlands Egypt that are investing in potential innovative startups in the most emerging technologies “AI, Blockchain Quantum Computing”. Also, he is the co-founder and senior partner of Ironwood Investment which is introducing the state-of-the-art investment management in PE a ... PE asset class. Dr. Fahmy is the co-founder of the leading consulting firm in Egypt, he was the Managing Partner of the Corporate Strategy Practice at LOGIC Management Consulting Group and has over 25 years of experience in the field of Business Advisory Management Consulting. Dr. Fahmy is also the co-founder and Vice Chairman of Tatweer Learning Technology, the first ELearning company in the region which has been established 2010 with the purpose to cultivate a new generation of young professionals through the establishment of modern and innovative e-learning solutions. Dr. Fahmy has 30 years of experience in the fields of management, strategy formulation, strategic planning, sales marketing, business development, and advertising. Throughout his experience, he advised and consulted CEO’s and Founders of small, medium and large local and regional organizations on relevant aspects, helping their business overcome management related challenges through innovative and valueadding solutions. His consulting experience covers multiple industries and sectors, such as, yet not limited to, public sector, industrial products, real estate, FMCG, electronics, advertising and media. Dr. Fahmy’s successful experience in the local market and the MENA region spans across multiple disciplines. He adopts the latest management techniques and tools, and facilitates sessions and workshops, generating results and conceptualizing solutions. His role was vital in selecting growth and diversification strategies thus increasing market share, and ultimately increasing probabilities of improving the organization overall business results. Dr. Fahmy’s expertise qualifies him to understand the industry and market dynamics that drives his client’s business and identify the domestic and international areas of greatest opportunity for market entry, expansion, mergers, alliances and/or acquisitions strategy. Dr.Fahmy has a strong ability to design and execute major business deals with a variety of corporations in private and public organizations in Egypt and in the region. Dr. Fahmy is currently a senior advisor in Egypt Ventures, the first governmental VC in Egypt and a co-founding member at Falak, largest accelerator in Egypt. Dr. Fahmy leaded and acted as the managing partner in charge for four of the mega strategic projects in Egypt, Abu Dhabi and Saudi Arabia including: Egypt Vision 2030 Strategy 2014-2015, City Image Development of Abu Dhabi state through Abu Dhabi Municipality and the Strategic Planning program of UAE Identity Authority – 2007-2009, also the Strategy Execution Plan of Saudi Civil Aviation in KSA - 2006. Strategic Management and Corporate Governance Capacity: Dr. Fahmy has a record of accomplishment and success as a professional Direct Manager and through his contribution as chairman, CEO and Board Member.He is currently acting as major management player in different institutions as follow:o Co-Founder Managing Partner – Sequence Ventureso Co-Founder Senior Partner – Ironwood Investmento Co-Founder Board Member – LOGIC Consultingo Co-Founder Vice Chairman – Tatweer Learning Technologyo Board Member – Shefa El Orman Hospitalo Co-Founding Member – Falak Acceleratoro Senior Advisor – Egypt Ventureso Member - Board Of Trustees – El Nahda Universityo Member - Board Of Trustees – Qualification Development Ban

Eslam Darwish

Founding General Partner at Nclude CEO & Founder at Just Innovate EX - Global SVP Product Innovation at MasterCard

Eslam Darwish is the Founding General Partner of Nclude, a Fintech-focused VC investment platform that aims at driving financial inclusion in Egypt and the Middle East and Africa (MEA) region through Fintech and Fintech-enabled innovation. Eslam is also the CEO and Founder of Just Innovate. Founded in 2018, Just Innovate specializes in driving digital transformation, innovation development and customer experience for corporations and tech startups, with a primary focus on the financial servic ... es sector. Additionally, he is an advisor to FMO (The Dutch Entrepreneurial Development Bank) and a board member at AltEra (a subsidiary of the Central Bank of Egypt) and DoPay (a Fintech Startup). Eslam was also appointed by ITIDA (Egypt’s IT Industry Development Agency) as Co-Champion for the Massachusetts Institute of Technology Regional Entrepreneurship Acceleration Program (MIT REAP) where he leads strategy development for Egypt. Eslam has more than 25 years of experience in corporate innovation and product development, digital transformation, business management, brand management, venture capital, and startup incubation across North America, Europe, Africa, and the Middle East. He assumed various global and regional leadership roles across venture capital, fintech, banking, consumer goods, and media industries. In 2019, Eslam joined Global Ventures - one of MENA’s leading venture capital firms focused on investing in early-stage tech startups in emerging markets - as a partner where he led Fintech investments across the Middle East and Africa.Previously, Eslam was a Global Senior Vice President at MasterCard, based in New York. He led global product development and innovation, with a mandate to drive digital transformation for the company’s legacy technology infrastructure and create the next generation of global digital payments products and solutions. He first joined the company in 2012 as the Head of Marketing for the Middle East and Africa region, leading digital transformation at marketing and product levels. Eslam started his career in 1997 at Unilever in brand management, based in Egypt, and moved on to various roles across the Middle East, Africa, and finally Europe (France) where he was a Regional and Global Marketing Director for multibillion-dollar categories. He also joined Citibank in Egypt as Credit Cards Product Manager, playing a leadership role in launching the country’s 1st consumer banking operation and delivering the fastest growing credit cards business for the bank globally. In 2008 he was appointed as Head of Marketing for Twofour54, an Abu Dhabi-based media and entertainment start-up, powered by Abu Dhabi’s Media Zone Authority, where he helped establish the region’s 1st Media Content Creation Hub and Startup Incubator with an expansive global reach. Eslam completed MIT Sloan’s Digital Transformation and Design Thinking Executive Programs and holds a bachelor’s degree in Business Administration from Alexandria University and an MBA from Central Michigan and the Arab Academy for Science and Technology (joint program).

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Emad El-Mehelmy

Department Head, Valeo

Born and living in Cairo/Egypt, Emad has 30 Years of practical experience in the Management SW development for Embedded systems PC in addition to HW design. Emad is currently Department Head at Valeo Egypt and worked in a variety of Multinational and national companies such as AIM (APTIX Egypt), Mentor Graphics, Bahgat Group, Wissam, and Reem. Managed several teams for developing Embedded SW for Automotive and Emulation systems, and has hands-on experience in a variety of developm ... ent projects such as HW-SW co-simulation system, Microprocessor models for co-verification, moving message displays, TV channel ciphering system, Ultrasonic Medical system,...Emad is concerned about Environment conservation and is closely engaged with the Startup community, he loves reading, mental games, and playing squash. Emad has an Electrical Engineering degree (Communication dept) from Shoubra Faculty of engineering (1987) and attained an MBA degree from ESLSCA business school (2013).

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Hossam Fares

Board Member at Brixia Viaggi

Hossam Fares has a non-fading passion for success throughout over a 30 years journey of domestic and international experience across various geographies stretching from Europe, Africa, Middle East, GCC to Central Near East Asia in strategy planning, operations, PL oversight, multi-category production solutions, business development, marketing and sales involving growth and mature markets. Results-oriented, decisive leader with a proven success track record of increasing sales throu ... gh existing as well as generating new revenue streams and enhancing the bottom line whilst spearheading operational improvements to drive productivity and reduce cost. Excel in a dynamic, demanding environment while remaining pragmatic and focused. Graduated in 1990 with a B.A. diploma from Cairo University followed by post-graduate studies in Advanced Management from University Of Navarra - Barcelona in 2008 while attending continuous and extensive commercial, management leadership training courses at IMD - Switzerland, Ashridge - England on top of in-house courses in France, Sweden, Germany, Indonesia UAE. Developed unique marketing skills with companies like Bayer, L’Oreal Kellogg’s before joining the market setup team for Tetra Pak in Egypt in 1995, a journey that lasted 17 years moving into various Commercial activities such as Marketing, Sales, Business Development, and ending up with top management positions as Managing Director for several East Mediterranean countries, Cluster Leader for Environment and Global Strategy team member shaping the company future and setting 2020 vision. Hossam joined Baladna in Qatar from 2015 - 2017 as CEO of the group where he had overall responsibility for the business turnaround and setting a new direction for the future. Currently an investor board member for several companies in Egypt and Italy covering food production, real estate management travel tourism as well as mentoring several startups in various business fields.

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Passant El Ramly

Founder and Creative director of Yashmak for integrated solutions

Arch / Passant El Ramly is the Founder and Creative Director of Yashmak for Integrated Solutions (architecture engineering and interior design, finishing, and handcrafted furnishing). She has 30+ years of vast experience in sustainable and creative architectural solutions with an emphasis on integrating practical and contemporary design. Some of her wide-ranging experience, prior to Yashmak, included working at, Degla and Galalah Co. for Engineering; at the Arab Consulting Engineers (ACEMoha ... rram Bakhoum); as well as at the Shehab Mazhar Group for Engineering as a special outsourcing designer. Through Yashmak, Ms. El Ramly proudly supports Egyptian designers to bring out the captivation of the Egyptian heritage. She is a Goldmann Sachs 10,000 Women Alumna, holding a micro-master from the AUC in collaboration with Boston University in the US. She is also a member of the Businesswomen of Egypt Association, and the Handicrafts Chamber Council, as well as a Mentor at Cultiv LLC. making her a well-provided counselor in the Handicrafts Industry.

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Chantal Sabbagh

Deputy General Manager at National Bank of Egypt (NBE)

Chantal is a Socio Economic professional with 20+ years of diversified experience in business development, advisory services, economic growth, private sector and SME development in Egypt and the Arab region.She works at National Bank of Egypt, heading the business development and non-financial services for SMEs. Previously, she was working at the EBRD and has participated in the establishment of the SME Finance and Development group in Egypt as she was one of the first hires at the instit ... ution, in addition she had worked as the regional coordinator of the advisory program in the southern eastern Mediterranean Region. Chantal has also experience with startups and the entrepreneurship ecosystem in Egypt as she was working at Endeavor Egypt after being an entrepreneur herself and managing her own business for 10 years

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Heba El-Zahed

GEN Egypt Executive Manager

Heba El-Zahed is the Executive Manager of GEN Egypt “Global Entrepreneurship Network in Egypt” established in 2008 and works on facilitating and catalyzing the transformation towards a growing, vibrant and sustainable social business environment. Heba joined GEN Egypt in 2016 as Operations Manager then she got promoted to be the Executive Manager of the organization. As an Executive Manager, Heba is dedicating her efforts in cultivating innovation as well as promoting viable entrepreneurial b ... al businesses through the organization’s multi-sectorial platform. Prior to GEN Egypt, Heba worked at CHROME, a Project and Facility Management firm where she was responsible for developing and overseeing the recruitment process, ensuring a smooth operations of all administrative functions at the company. Moreover, she ran special projects and tracked progress towards the company’s goals. Prior to that she worked at the International Labour Organization overseeing the administration and event management duties at the Decent Jobs for Egypt’s Youth project funded by the Canadian government. In 2012, Heba worked at Bibliotheca Alexandrina “The Center for Documentation of Culture and Nature Heritage”. She was responsible for supporting high-level executive department meetings, regular and certain meetings of the board of directors as requested, determining matters of high priority and taking decisions accordingly. Previously, she was the Administrative Manager at Peacock Consulting. She managed the governmental relations correspondence related to the ongoing projects, supervise and coordinate various internal events of the company. Heba holds a Bachelor’s Degree in Accounting from Cairo university. She has more than 20 years of experience in various fields including Event Management, Human Resource Development, Office Management, Administrative Support, Accounting Communications and Financial Support.

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Tarek Assaad

Managing Partner at Algebra Ventures

Tarek Assaad is Managing Partner at Algebra Ventures, Egypt’s leading VC fund. Tarek is also Managing Partner at Ideavelopers where he has been managing $50m of VC investments since 2009, including some of Egypt’s most prominent technology startups. Tarek is a director of Smart Card Applications, SiWare and IdealRatings. In this role, he was also responsible for the investment in Fawry, the leading bill payment and presentment company in Egypt, which realized a $100m exit in 2015. Tarek start ... tarted his career as an engineer at Lucent Technologies then as a software developer for SAQQARA Systems, an internet startup in Silicon Valley. He later became General Manager of CID Consulting where he led the company’s high growth, helping it to become one of the leading local consulting firms in Egypt. Tarek holds a B.Sc. in Electronics and Communication Engineering from Ain Shams University in Cairo and an MBA from Stanford Graduate School of Business.

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Mazen Fekry

Founder & CEO at INETWORK Middle East

An Award winning, experienced Chief Executive Officer, Keynote Speaker, Marketing Guru, Master Trainer, Serial Entrepreneur a go to market expert with a demonstrated history of working in the marketing and advertising industry. Skilled in Marketing Management, Negotiation, Business Planning, and Market Research. Strong business development professional with a Bachelor of Business Administration (B.B.A.) focused in Finance and Financial Management Services from AAST.Founder ... CEO of the award winning INETWORK Middle East, Managing Partner of Talents Tailor INETWORK Creative Labs, Senior Partner at Brooz - KSA and, former Special Events Manager at KidZania Cairo. A Guinness World Record Holder and an International Visitors Leadership Program - IVLP USA April 2018. Mazen is also a motivational speaker in Egypt, UAE the Middle East. He is also a Certified Google Trainer of Trainers in Digital Marketing. He has been working as Head of Special Programs and Media Department (Strategic Marketing Unit) at the Arab Academy for Science and Technology and Maritime Transport, and many respectable multinationals such as Allianz, British American Tobacco, Jazzercise and The Little Gym. A talented serial entrepreneur and a Marketing Guru that does not take no for an answer and managed to establish a strong brand name to every project or challenge he handled, also managed to rank INETWORK Middle East within the top 10 Marketing Agencies in Egypt in less than 6 months, from the Top 100 Marketing and Advertising companies world wide in less than 18 months and The Most Innovative social media Management agency and The best integrated creative marketing agency in the MENA region just after 2 years. He has been chosen from the top marketing and advertising leaders worldwide at the Marketing2.0 conference 2022.He loves sharing his knowledge and has been giving courses on various articles such as: Working in Groups, speaking in Public, Presentation skills, Sales, Marketing, Understanding oneself and others, Body Language the subconscious mind. Delivering More than 1000 workshops and trainings in over 100 schools, universities and training arenas all over Egypt and the Middle East.

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Abeer Shakweer

Assistant resident representative UNDP Egypt

Abeer Shakweer is currently the Assistant Resident Representative and the Inclusive Growth and Innovation team leader at UNDP Egypt. She is responsible for digital transformation, Private sector, SMEs and entrepreneurship; innovation, and governance. She holds a Ph.D., in |Environmental Engineering and a M.Sc. in Computer Science both from the University of Nottingham, in the UK, and a B.Sc. in Chemical Engineering from Cairo University.Dr. Shakweer has more than 20 years ... of experience in ICT, Technology Transfer and Innovation working with national and international organizations. She worked as the advisor to the Egyptian Minister of Communication and Information Technology; the Founding Executive Director of the National ICT academy for Persons with Disabilities.She previously worked as the founding Planning and Monitoring Manager and head of International Cooperation at the Science and Technology Development Fund, and Executive Director for the center for future studies at the Egyptian Cabinet of Minister’s Information and Decision Support Center. Dr. Shakweer worked as a consultant with several reputable organizations including the European Commission, and several UN agencies.

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Hanan Abdel Meguid

Founder and CEO - Kamelizer, Angel Investment Studio

Hanan Abdel Meguid is an icon of the Middle East’s tech scene with over 25 years of experience in the field and a successful track record as a serial entrepreneur since the earliest days of the Internet.Earlier in her career, Hanan was the CEO of Orascom Telecom Ventures S.A.E. (also known as OT Ventures). She was also the CEO of LINKdotNET’s software development spin-off firm, LINK Development, having been a part of LINKdotNET since joining in 1996 as its Chief Solu ... Solution Officer, where she contributed immensely to the company’s success and growth. Between 2017 – 2019, she held the role of VP of Innovation at the American University in Egypt.Hanan is always driven by transformative innovation and that is reflected in the current portfolio of companies that she leads. She founded and is currently the CEO of Kamelizer Technology, a Cairo-based venture that aims to accelerate and energize the startup scene in Egypt. She is also the Head of Audio Innovation Partner in Iqraaly, the first application platform for audio books in the Arabic language. In addition, Hanan is the CEO of CONSOLEYA, ahub for businesses that’s revolutionizing the coworking space in Egypt and is a hub for several events in the fintech, fashion, culture, and art ecosystem.She also serves as a mentor for incubators such as Flat6labs, Tahrir2, and Google’s Ebda2 initiative.

Ghada Hammouda

Chief Sustainability & Marketing Officer at Qalaa Holdings

Ms. Hammouda has 30-plus years of experience in market development, strategic planning, sustainable development and reputation management. Ms. Hammouda is an advocate and frequent speaker on issues related to responsible investing, sustainability, crisis communication, gender equality, youth empowerment and education, and is very active in community development.After a short stint in capacity building with the National Council for Childhood and Motherhood (NCCM) and the IMC in Eg ... ypt, Ms. Hammouda joined Qalaa Holdings, an African leader in energy and infrastructure, in 2008 where she led their public listing, business transformation and entry to African markets in pioneering sectors like solid waste management, renewable energy and river transportation, and developed their corporate responsibility programs.In her role heading the sustainability and marketing function at Qalaa Holdings, Ms. Hammouda has been driving the group sustainability strategy to support business goals and creation of strategies that institutionalize sustainability into Qalaa’s governance and business practices, driving global standards and guidelines regarding corporate citizenship, environmental and social responsibility across the group, leading the development of positive relationships with key external stakeholders, including NGOs and government agencies, ensuring maximum value is achieved with key group partnerships.During her 20+ years career journey in the US, Ms. Hammouda served as a senior executive and strategic consultant to top New York and European blue chip and start-up firms including IBM, ATT International, Mars, Philip Morris, Procter Gamble, Reciprocal, Inc., WPP’s Ogilvy Mather, N.W. Ayer Partners, and Backer Spielvogel Bates; in categories ranging from FMCG to private equity and IT, and gained wide experience in creating value and shared prosperity in both mature and emerging markets. Ms. Hammouda served as Co-Chair of the African Venture Capital Association’s Advocacy Committee, the Women in Business Committee at the American Chamber of Commerce in Egypt; and was a board member for the New York-based Sunhawk.com Corporation, a leading digital rights management company in Buffalo, New York. She was also a member of the board of trustees at Cairo American College (2013-2018) and chaired several committees including governance, branding and advocacy committees and was member of the CAC foundation board. Most recently, she was named one of Forbes Top 50 Impactful Narrators, Marketing and Communications Professionals and Storytellers in the Middle East and among Egypt’s Top 50 most influential women in business. Hammouda is a founding board member of the UN Global Compact Local Network in Egypt. Additionally, she was chosen in 2018 to be a member of the TAKREEM Selection Board, a regional initiative that honors Arab accomplishments on the global stage. Her track record and talent in sustainable development and managing change were recognized locally and regionally over the years but closest to her heart is her first accolade as the winner of the first David Ogilvy Advertising Research Foundation’s (ARF) Award for Excellence in New York.She has completed an environmental, social and governance ESG certificate for private equity funds conducted by FMO DEG in Kenya, and recently completed an intensive Leadership for Directors program by UK’s Institute of Directors and IFC and EIOD’s Corporate Directors Certification Program (CDCP) and is Climate Reality certified.Ms. Hammouda graduated in 1984 summa cum laude from the American University in Cairo with a BA in Business Administration and Mass Communications and obtained a licence de droit in 2009 from Cairo University’s School of Law.An American-Egyptian expat, Ms. Hammouda is the mother of Nadine who holds a Master of Arts with distinction from SOAS University, London, Suzanne who holds a Bachelor of Science from Syracuse University, USA and Adam who is pursuing his masters at ECES, Berlin in Entrepreneurship and Sustainable Innovation

Dr. Riad Armanious

CEO at EVA pharma

Riad is a serial entrepreneur that strives to empower the fight for health as a human right with a focus on Africa. He heads the EVA group, which is one of the leading pharma and Health solutions organizations in the MENA region. Riad is an active member in the YPO (Young Presidents Association), YGL (Young Global Leaders), holds the role of Vice-chairman in the Egyptian Industrial Chamber of Pharmaceuticals, Cosmetics and Medical Appliances for two consecutive terms, the role of founder and ... former president of the Association of Graduates of Business Administration in Harvard and a member of the board in the Egyptian / Hungarian / Ethiopian / Bahraini Emirati Business councils and also a member of the board of Industrial Chamber of Pharmaceuticals, Cosmetics and Appliances. Moreover, Riad is the founder of the "T20" foundation, a non-charitable organization that focuses on utilizing the knowledge of highly educated youth to develop people and programs for social and economic improvement. He gives a special attention to biomedical research projects as he made a 3-million grant to be awarded to high-priority basic biomedical research projects with the potential for high scientific impact addressing new concepts and techniques to improve health. He also serves the industry as a whole on trade associations and export councils and was the only Egyptian on the World's Economic Forum's 2018 list of 100 global leaders under 40. His experience includes Business Development, Marketing, Production, International Markets, and Project Management. Prior to his current position in Eva Pharma, Riad sets the company strategy, vision, and objectives to achieve the company's profitability.Armanious's goal is to help patients and physicians across the Middle East and Africa. He wants to make sure that quality generics are accessible throughout this part of the world. He believes that the number of people without access is enormous, yet few companies are working to overcome the hurdles to reach and help these people. He sees the potentiality of making a strong impact in terms of improving access to affordable and high-quality medicine across Africa, and he sees a need to continue to invest with this goal in mind despite any political and economic turmoil."Riad has a Bachelor of Pharmacy from Cairo University and an MBA degree from Harvard Business School.

Iman Bibars

Vice President at Ashoka

Vice President of Ashoka Global and Regional Director of Ashoka Arab World, Dr. Iman Bibars is a regional and international expert on Gender empowerment and Social entrepreneurship. Founding Ashoka AW 15 years ago, Iman introduced and succeeded in promoting the field of social entrepreneurship in the Region. She raised more than 14 million dollars, expanded Ashoka's work to 14 Arab countries and elected 105 leading social entrepreneurs. She founded also the first Ashoka program targeting fema ... le Social Entrepreneurs (WISE) : where the pilot was in Egypt and now going global. Iman developed a transformative program for start ups early cycle Social entrepreneurs that helps them grow from the idea stage until scale:(ibtikarKhana). Bibars has participated in the Obama Presidential Summit on Entrepreneurship, serving as a member of the Clinton Global Initiative and was a key speaker in many international conferences. She is the co-founder and current chairperson of the Association for the Development and Enhancement of Women (ADEW), Egypt’s very first microfinance organization that provides credit and legal aid for disadvantaged female heads of households. As ADEW chair, she spearheaded the changes of many laws that discriminated against women. Bibars sometimes provides consultancies on subjects close to her heart and in the past has worked with organizations such as the World Bank, UNDP Kuwait Lebanon, UNIFEM, UNICEF , the Population Council MENA office, and the EU. Bibars is on the board of several national, regional and international organizations. She has conducted training on how to start a business, scaling up, product proofing in Europe, the Gulf, lebanon and Egypt. She has served as a judge on competitions with the British Council, UN, Emirates foundation, Stanford University. Iman Bibars has published arabic and English articles and a number of Arabic and English books.

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Ahmad Zalat

Country Manager at UVAII Digital Transformation

10+ years of exceptional track record in driving business excellence with core competencies in strategic planning and marketing, my repertoire of expertise including redesign companies and resolving issues in a way that propels innovation and growth

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Shereen Allam

Founder, Awtad

Born in Alexandria, Egypt and studied business administration in the American University in Cairo and graduated with highest honors. She worked for five years in multi national companies and then in 1990 she moved on to establish a manufacturing company for baby’s clothes. She designed, manufactured and distributed her own line of clothes. In the years to come, she established 2 more companies and one Non Profit organization.During 28 years of Entrepreneurship s ... she mentored and trained most of those she worked with. She is a certified facilitator, business consultant, mentor, entrepreneurial trainer and e commerce expert advisor.The recipient of TIAW Award and the Top 50 Women Performing in Egypt Award for 2017.

Manal Negmeldin

Head of Direct Channels Elaraby Group/ lecturer at EU business school/ CEO& Founder at E-Business school

Dr. Manal is the Head of Direct Channels at El Araby Group which is one of the largest home appliances, consumer electronics and manufacturers in Africa and the Arab region. Dr. Manal is a lecturer at EU Business School/CEO Founder at E-Business School.- Manal Negmeldin began her E-Business Career since 2003 and is currently a subject matter expert at E-Business. Dr. Manal has been working in her family business for 21 years now, a company started by her grandfather 56 year ... s ago that comprises over 40 thousand employees, with 30% of the Egyptian market share those exports to over 60 countries worldwide. She is currently managing a team of 1200 persons and responsible for more than 20% of her family business.- She is also leading digital and Omnichannel all the B2C departments including offline stores, tele sales, e-commerce, digital marketing, and trade marketing.- Negmeldin established the E-business department at El Araby 15 years ago as well as their E-commerce portal, set El Araby’s digital marketing strategies and built an elearning portal for employees training and development.- Dr. Manal Negmeldin is a lecturer at EU business school since 2017 teaching digital business, customer centricity, family business concepts and digital marketing all while mentoring different ventures and startups. She is the founder and CEO of E-Business school, a company that launched in 2019 which offers different services such as, elearning portal specialized in digital business learning.- Dr. Manal was assigned to lead the B2C at Elaraby since 2020 leading a team of more than 1000 employees. She was able to achieve 3x of sales in 2 years by implementing some digital applications and different sales tactics, bases on customer centricity for both Elaraby customers and Elaraby employees. she built pointing sales incentive scheme expected to achieve 5x this year by using these new techniques also sales achievement from different mix of products. Also, she is implementing the integration between online and offline channels through implementing omnichannel and customer centricity.- She is a subject matter expert in family businesses and teaches family business in EU business school. Her immaculate knowledge (over 15 years) in academic and real-life experience of implementing governance in her family was of great help to her career. Negmeldin was part of the constitution committee who built the first constitution for her family. She was part of the family council for 2 years and is a dedicated member of the team who established her family VC to invest in different startups and diversify her family business company portfolio exploring different investment opportunities that have a great impact on the community. As the head of the digital transformation committee in her company and an integral member of the committee responsible for setting the strategy to be used in the upcoming 3 years covering the digital transformation road map tailored for the company.- She is an expert at:Digital transformation / E-commerce /Digital strategic Planning / sales/ customers centricity/ omnichannel/ team leadership / omnichannel/ trade marketing/ tele sales/ customer centric/ family business Process Improvement /Relationship Management / mentoring/ project management / marketing management/ change management / products marketing / online advertise/ venture capital/ startups team building / integration /analysis / digital media / brand management /CRM/ mobile marketing / content marketing communication online PR/ PR/ e-learning / Omnichannel/ direct sales / digital branding/ knowledge management/ online operation and monitoring / digital solutions / photography/ intranet extranet/ online entrepreneur/ mumpreneur.- Dr. Negmeldin is a holder of three MBAs; an MBA in E-Business from EU Business School, an MBA in Communication PR from EU Business School, and an MBA in Business Administration from Roehampton University UK. She is also a DBA holder from EU Business School, Geneva, dissertation topic “How Digital Solutions are Changing Entrepreneurship in the Consumer Goods Market in Egypt “. Graduated from Mela 11, she is a public speaker, trainer, mentor, and women empowering model. Dr. Manal Negmeldin was recognized by IDC as the best digital transformation leader woman in the middle east. Dr. Manal Negmeldin is a member of the communication committee at the chamber of commerce and the head of e-commerce committee. She published different broadcast, interviews, articles, and papers about E-business at various professionally certified and university websites.

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Noha Fathi

Founder of The-Marketer.net

Ms. Fathi has an extensive experience in the fields of Training, Marketing, Management, and Monitoring Evaluation business fields. Her mission is to assist Micro and SMEs to realize their full business potential and drive a new era of development, productivity, and growth. With a focus on the Sustainable Development Goals (SDGs) and commitment to achieve business sustainability in the MENA region, she strives to positively impact small and medium-sized institutions with exponential busi ... ness thinking to allow solve their biggest challenges and elevate their ideas efficiently. Today, she is a certified trainer and master trainer by the ILO for their Start Improve Your Business (SIYB) Programme aiming to help potential entrepreneurs to achieve their business and achieve success. Besides, she becomes a certified innovation management coaching by Leipzig University in Germany. Thanks to diversified portolio of services, she leads the company to deliver services cross the African continent.

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Sameh Shaheen

Co-Founder of Innoventures

Sameh Shaheen is Co-Founder of Innoventures. Based in Cairo, his deep business management expertise, and 14 years in the technology industry, are valuable resources for maintaining the business support center, coaching entrepreneurs, and general operational issues. Sameh is also the Managing Director and Founder of Scenario Design Services, a consulting firm and one of Innoventures’ portfolio companies, providing solutions and unique services in the specialization of IC design EDA to cl ... clients across the globe. Sameh worked as a Senior Digital Designer at Infineon Technologies in Munich, from 2001 to 2004, where he contributed in the project management, planning and design of cryptography modules and memory products. He was announced the Best Employee in Mentor Graphics Egypt in 2000.

Walid Bakr

Founding General Partner at The Alex Fund

Walid is a Private Equity veteran with over 20 years of experience in investment, finance, management and operational roles across the Middle East, Europe and the USA. His investment expertise and responsibilities span deal origination, execution, value creation and exits. Walid structured and developed successful investment strategies and platforms that were instrumental in raising several funds, including the very successful USD 400 mln North Africa Fund II (launched in 2014) – with partici ... cipation of global high-profile investors including the EBRD, EIB, IFC, DEG, Proparco, South Suez, and others. Walid is a cofounder of “The Alex Fund”, a seed early-stage investment fund designed to provide Angel Investors with a formal investment vehicle to streamline and expand their portfolio (Launch date: Q3-2021). Walid is also the founder and Managing Partner of Ripples Impact – a newly established boutique investment and financial advisory firm with a focus on growth strategies, restructuring and reorganization. From 2009, and until his departure in Q2 2017, Walid has been a Managing Director with the Abraaj Group ($14 Bln AUM). He led Abraaj’s Egyptian operations and was a senior member of the MENA investment team. During his tenure he led one of the most successful investment portfolios in Egypt with over USD 600 million of assets, and two of his investments ranking among the top EGX performers. Most notably, he was responsible for the investment in, and structuring of Cleopatra Hospital Co. (Egypt’s largest Hospital Group) and led its subsequent successful listing on the Egyptian Stock Exchange in 2016. Prior to joining Abraaj, Walid was a director with Riyada Ventures (A boutique regional investment bank), and previously Managing Director of Technology Development Fund (TDF, Egypt’s 1st VC fund). He started his career with ATT in Kuwait and moved on to manage and establish several technology companies in France and the US. Walid served, and continues to serve, as a director on the boards of local and regional companies. He’s an Independent Director and head of the Audit Committee of Alexandria New Medical Center (Egypt’s largest independent hospital – AMES.EGX). He previously served on the boards of Egypt’s largest hospital group (CHG; CLHO.EGX) as well as Egypt’s largest education group CIRA (CIRA.EGX) ahead of its listing. Walid is actively engaged with education and entrepreneurship initiatives in Egypt. He served on the Board of Trustees of Education for Employment (EFE) Egypt, Bidaya Fund’s (Government SME Fund) advisory board, AUC’s Entrepreneurship and Innovation counsel and is an active Endeavor mentor. He’s a venture partner of MindShift Capital, co-founder of Alex Angels Fund and an active startup mentor, advisor and angel investor. Walid has been selected as an Eisenhower Fellow in 2017 and a Kauffman Fellow in 2013. He holds a BSc in Engineering with top honors from Alexandria University.

Mohamed Hossam

Managing Partner, Khedr W Business

Tarek Taha

Fintech & Innovation Hub Director - Central Bank of Egypt

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Amal Enan

Founder and Managing Partner - The Lotus Capital

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Gamal Hussein

CEO - Raya FMCG

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Cherine El Hakim

Head of Corporate Sustainability - HSBC Bank Egypt